Geertje Piësla

NUTSHELL has been founded in 2018 by Geertje Piësla. While working in pharma, she felt a need for inspiring, yet hands on strategic insights in care paths for personalized medicine.

Today she combines her experience in design, marketing strategy, research and healthcare to deliver just that. In a Nutshell.


  • Broad experience in coordinating qualitative research projects in health care
  • Pharma experience in oncology (AstraZeneca)
  • Lean green belt certification
  • Msc Strategic product design, TU Delft